We’re going viral for Buffalo’s thirteenth issue. Put on your best filter and join us on a journey through today’s quintessential super spreading phenomena — from memes to influencers, make-up tutorials to pet celebrities, avatars to social media experiments. Dive down the rabbit hole and discover an explosive line-up of micro and macro celebrities, trendsetters, visual artists, and cultural theorists. 

“As per its title, the issue dunks its head into the internet’s toilet bowl, fishing out the remnants of the past few years of digital culture, and sloshes it onto its pages. Fashion shoots are reimagined as early memes, complete with WordArt fonts and vague punchlines, while interviews from Marc Jacobs, bad contouring, digital avatars, and Selling Sunset’s Christine Quinn, make up a heady mix of high-brow low-brow content. It’s not so much a pastiche as it is a pisstake, recontextualising fashion within the most mundane of environments possible – like taking Kenzo’s full-bodied netted hats of SS21 and shooting them within Tesco’s frozen foods aisle for one of the zine’s covers.  ‘It’s called fashion look it up,’ the accompanying caption reads.”

— DAZED

“Buffalo’s 13th issue might be its best yet. Themed ‘going viral’, the edition opens with a stream of consciousness-style essay by Emily Segal and Lucas Mascatello, who define the pull of virality: “It’s a listicle world and you’re just living in it, rewatching Friends to get that nice smooth brain feeling — like a piece of raw chicken.” Buffalo itself will make your brain feel anything but: expect fabulous memes, horrifying contour looks, and ‘influencer dogs’.” 

— STACK