At a time when referencing, borrowing and adapting are everywhere — but our obsession with authenticity and uniqueness has never been greater — what does it mean to be original today? For the ninth issue of Buffalo Zine, we’re delving into the murky world of imitation, from copies to clones, fakes to frauds, parodists to plagiarists. As Pablo Picasso once said: good artists copy, great artists steal. Except he didn’t actually come up with it. He copied it from T.S. Eliot.

“Ever the disruptors in the world of publishing, Buffalo Zine questioned our drive for authenticity and originality by unexpectedly ‘plagiarising’ its fellow fashion mags, including Dazed, i-D, The Gentlewoman, Fantastic Man and System magazine (all of whom praised the covers). Somewhere between paying homage and trolling, Buffalo Zine’s series of nine covers was wonderfully introspective and exposed what many of us are asking: what is it to be new anymore?”
— CREATIVE REVIEW

“Of course, such a radical idea and blatant copying wasn’t without its risks, but, without checking in with each magazine’s founders, the Buffalo team bit the bullet and sent off to the printers anyway. Pretty unsurprisingly, the response was one hundred per cent positive. “We wouldn’t have liked for the editors at the mags we covered to get mad at us, but to be honest we didn’t see any reason for it. As we expected, when we shared it with them before launching, they all loved it a lot.” No real surprise, given imitation is the sincerest form of flattery and the idea is basically genius.” 
— DAZED

“A new issue of Buffalo Zine is always an exciting event; their shape-shifting magazine can always be trusted to tick multiple boxes, at once conceptually intriguing, clever, often funny and invariably skilfully executed and produced. But this ninth ‘Copy(right)’ issue stands out measured against even their high standards. The ten cover designs are really well handled and were enough to attract attention to the issue ahead of publication. But then the issue arrived, and the whole concept made even more sense. It is all about copies and copying, and examines the expectation of originality in fashion from many angles.”
— MAGCULTURE